Friends & Family
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The Awesome Ice Tea Co. is bringing taste, goodness and fun to an over-processed, overstimulated & over serious world.
WE'RE PUTTING THE FUN IN FUNCTIONAL.
THERE'S AN OPPORTUNITY TO DISRUPT THE READY TO DRINK (RTD) TEA CATEGORY IN THE US.
Awesome Ice Tea launched this past May in NYC. This is where Snapple built its business and brand in the 90s before growing and being acquired.
The opportunity in NYC is second to none; this is where Brands are built. More than 60M people visit NYC every year, 8.5M people live here and 1M people commute into the city every day for work.
THAT'S A LOT OF PEOPLE MOVING THROUGH THE CITY EVERY DAY WHO NEED REFRESHMENT NO MATTER THE TIME OF YEAR.
SINCE LAUNCHING IN MAY,
AWESOME ICE TEA HAS:
GROWN DISTRIBUTION TO OVER 200+ STORES
- 40% REBUY RATE OF LAUNCH STORES
- EXHIBITED AT SUMMER FANCY FOOD SHOW IN NYC
- SAMPLED 1K+ CONSUMERS AT EVENTS
ON THE HEELS OF THIS STRONG START, WE ARE NOW MOVING TO OUR NEXT PHASE OF EXPANSION ACROSS THE NORTHEAST AND BEYOND.
Launching and growing a beverage brand is capital intensive. Production must be funded to fulfill purchase orders which typically pay out after production costs are due.
Simultaneously investments are being made into the brand through marketing and sales to drive awareness, trial and repeat: paid social, sampling, broker fees, promotional funding (that $2 off pricing you get in your favorite shopping destination? Funded by us, not the retailer).
Which leads us to the opportunity we are sharing: the Awesome Ice Tea Co friends and family investment round.
THE INVESTMENT
Your investment is a convertible note. Generally, a convertible note works as follows:
YOU INVEST
Your money is treated as a loan and earns interest annually
INSTITUTIONAL RAISE
In the near future we will open up our funding to institutional capital to accelerate growth
20% DISCOUNT
Your investment (plus accrued interest) converts into equity at a 20% discount to the price new investors pay
SHARES
You become an owner of shares of Awesome Ice Tea Co.
HYPOTHETICAL EXAMPLE
for illustration only, not a projection or guarantee of any return:
YOU INVEST
$10,000 in 2026
In 2027, a professional investment round values the company at $5,000,000
At this point your $10,000 investment plus one year of accrued interest ($10,800 total) converts at 80% of the new round's share price
Giving you stock worth $13,500 at the round price — in this illustration, a 35% paper gain on your original $10,000 at the time of conversion.
USE OF FUNDS
Your money will be allocated to working capital, funding:
All of the above will allow Awesome Ice Tea to expand distribution and grow awareness, trial and repeat. These actions will grow our consumer base and build the traction to raise institutional capital. As purchase orders scale, we also expect to put receivables financing (factoring) relationships in place where appropriate, so that more of each dollar raised goes to growth rather than bridging payment timing.
We're inviting the people closest to us to be part of what we're building — with eyes open to both the upside and the risks.
Thank YOU for your support.
If you'd like to know more about the brand and our plans for growth watch this video
No other iced tea brand offers what Awesome offers
PUTTING THE FUN IN FUNCTIONAL
IMPORTANT INFORMATION: Investing in an early-stage company involves a high degree of risk, including the possible loss of your entire investment. Convertible notes are unsecured obligations; conversion into equity depends on a future qualified financing that may not occur, and any equity received will be illiquid with no assurance of any return. The example above is hypothetical and provided solely to illustrate how the note mechanics work; it is not a projection, forecast, or guarantee. This page is a summary only and is qualified in its entirety by the definitive note documents, which control in the event of any inconsistency. This summary describes a private offering being made only to persons with whom the founders have a pre-existing, substantive relationship. It is qualified in its entirety by the definitive note and subscription documents, which control. No subscription will be accepted until those documents have been delivered, reviewed, and executed, and until we have confirmed your eligibility to participate. Statements about our plans and expectations are forward-looking and subject to significant uncertainty. Please review the note documents carefully and consult your own legal, tax, and financial advisors before investing.
Want In? Start Here.
This short form tells us who you are and where you stand. Our team will follow up directly with next steps and full investor documents.
