Awesome Iced Tea – reasonable sweet
fully functional
our story
We started Awesome Ice Tea because we were tired of choosing between "tastes good" and "is good for you." Most bottled teas pick one. We wanted both.
Every bottle starts with real brewed tea, a short ingredient list, and a functional blend of avocado seed extract and agave inulin. The avocado seed extract comes from the pit most people throw away — we upcycle it into an extract rich in antioxidants and polyphenols that supports antioxidant intake as part of a balanced diet. The agave inulin is a prebiotic fiber that helps nourish beneficial gut bacteria and supports digestive balance.
No stevia. No concentrates. Nothing artificial. Just three flavors — OG Lemon, Berry Loud Hibiscus, and Guavalicious Tropical — each brewed in small batches and bottled cold.
We're a small team building something we actually want to drink ourselves: a tea that's 100 calories or less, reasonably sweet, fully functional, and doesn't ask you to compromise. Welcome to Awesome.
team awesome
Coby Farrow
Founder / President
Founder and driving force behind Awesome, bringing culinary precision and market-savvy instincts to one of the most innovative functional drinks on the shelf today.
Bill Connors
Co-Founder / CEO
25+ years scaling brands at Red Bull, most recently as EVP/GM of a $1.8B, 19-state business unit.
Darren Kapahi
Co-Founder / CMO
Multidisciplinary creative director leading Awesome's visual identity, with two decades of brand and campaign work for Pepsi, VitaminWater, Heineken, and more.
Alex Harney
Production & Supply Chain
20+ years in beverage production and formulation; leads Awesome's production from sourcing to bottling.
Jeff Ghitman
Corporate Treasurer
Strategic advisor with deep expertise scaling consumer brands; a fourth-generation entrepreneur who has advised CPG companies on growth and market entry.
Paul McCulloch
Legal
New York licensed attorney advising on cybersecurity, blockchain, FinTech, and emerging technologies for clients ranging from startups to Fortune 500 companies.
mission
clean & simple
Every Awesome Ice Tea features a clean label of less than 7 ingredients with nothing artificial. No stevia, no concentrates — just real brewed tea and real fruit.
function meets flavor
Avocado seed extract supports antioxidant intake. Agave inulin is a prebiotic fiber that helps nourish beneficial gut bacteria and supports digestive balance. Real benefits, zero compromise on taste.
fun in functional
We're serious about our tea, but not so serious about ourselves. Wellness shouldn't feel like a chore — it should taste Awesome.
